The Lead Multiplier System — built for Metaverse911.

The client

Metaverse911 is India's first Metaverse experience center — an industrial AR/VR and experiential-tech company founded by Rrahul Sethi, a tech entrepreneur with 25 years of experience who has built and exited two prior companies and worked across 29 countries. The company delivers virtual reality and immersive solutions to 50+ manufacturing companies, with offices in Noida and an expansion underway into the UK and European markets.

The challenge — in the founder's words

Metaverse911 sells into a "good-to-have" category, and Rrahul described the core problem plainly: buyers want AI and immersive tech in their processes, but they don't know how to implement it. The result is wasted resources and time for a sales team that genuinely wants to make a difference — but can't get customers to engage on time.

"People want to have AI built into their processes, but they don't know what to do with it… it results in a lot of waste of resources and time for our sales team." — Rrahul Sethi

Rrahul wanted to make Metaverse911 AI-first. But he didn't have AI competence in-house — the team is a 3D immersive company, and happily so. The gap was clear: turn intent into a working sales system.

The build — the Lead Multiplier System

We're building an AI sales system inside their stack. So far:

• Scrapers + historical-CRM import that catalogue tens of thousands of exhibitor companies into one ownable database (31,000+ and counting).
• AI enrichment before any dial — so reps reach the right person with real context, not a cold list.
• Deliverability-safe cold outbound — dedicated domains, warmup, throttling — holding a measured 10.5% reply rate across 802 emails, about 2× the B2B norm.
• One clean inbox for website form leads, so nothing falls through the cracks.

Systems like this used to take a year. Rrahul's line about the speed stuck with us:

"Systems which used to take a year to build can be built within five, seven working days. That's incredible." — Rrahul Sethi

Why it's working: understand the business first

The single most important input wasn't the tooling — it was understanding how Metaverse911 actually sells. Rrahul put it better than we could:

"AI is a reflection of what you are… Your understanding of the business is so much important — and that's what I've got from you." — Rrahul Sethi

That's the whole method — Inside-Out AI: understand the buyer and the business first, then build. The AI is only as good as the understanding behind it.

The honest part

This engagement is ongoing. The 10.5% reply rate is a measured result on one live campaign (802 emails) — about 2× the B2B norm — not a rate we promise every client; yours depends on your list, offer, and market. And we're not claiming a closed revenue figure until there's one to show. When there is, it'll go right here.

That discipline isn't a hedge. It's the point: everything on this page is real, named, and checkable.